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Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK) 1st edition
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Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia
Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
232 pages, 55 black & white illustrations, 13 black & white tables, 41 black & white halftones, 14 b
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 26, 2016 |
| ISBN13 | 9781138205987 |
| Publishers | Taylor & Francis Ltd |
| Pages | 216 |
| Dimensions | 233 × 158 × 23 mm · 434 g |
| Language | English |
