Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition - Routledge Explorations in Economic History - Sherman, Zoe (Merrimack College, USA) - Books - Taylor & Francis Ltd - 9781138201545 - December 4, 2019
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Sherman, Zoe (Merrimack College, USA)
Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition - Routledge Explorations in Economic History 1st edition

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Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

172 pages, 3 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2019
ISBN13 9781138201545
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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