Branded Content: The Fateful Merging of Media and Marketing - Hardy, Jonathan (University of East London, UK) - Books - Taylor & Francis Ltd - 9781138190429 - August 27, 2021
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Hardy, Jonathan (University of East London, UK)
Branded Content: The Fateful Merging of Media and Marketing 1st edition

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

272 pages, 20 Halftones, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 27, 2021
ISBN13 9781138190429
Publishers Taylor & Francis Ltd
Pages 282
Dimensions 236 × 155 × 28 mm   ·   438 g
Language English  

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