Ethics in Advertising: Making the case for doing the right thing - Snyder, Wally (National Advertising Review Board, USA) - Books - Taylor & Francis Ltd - 9781138188983 - December 16, 2016
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Snyder, Wally (National Advertising Review Board, USA)
Ethics in Advertising: Making the case for doing the right thing 1st edition

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This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

120 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2016
ISBN13 9781138188983
Publishers Taylor & Francis Ltd
Pages 102
Dimensions 237 × 159 × 18 mm   ·   410 g
Language English  

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