The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan - Jung Kee Hong - Books - Taylor & Francis Ltd - 9781138055421 - April 16, 2017
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Jung Kee Hong
The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan 1st edition

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The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries.

190 pages, 7 black & white illustrations, 14 black & white tables, 7 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2017
ISBN13 9781138055421
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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