Essentials of Marketing Management - Lancaster, Geoffrey (London School of Commerce, UK) - Books - Taylor & Francis Ltd - 9781138038967 - August 30, 2017
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Lancaster, Geoffrey (London School of Commerce, UK)
Essentials of Marketing Management 2nd edition

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs.

470 pages, 92 Line drawings, black and white; 23 Tables, black and white; 92 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2017
ISBN13 9781138038967
Publishers Taylor & Francis Ltd
Pages 474
Dimensions 191 × 246 × 27 mm   ·   904 g
Language English  

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