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Green Advertising and the Reluctant Consumer Kim Sheehan 1st edition
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Green Advertising and the Reluctant Consumer
Kim Sheehan
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
144 pages, 6 black & white halftones, 24 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 18, 2014 |
| ISBN13 | 9781138016545 |
| Publishers | Taylor & Francis Ltd |
| Pages | 146 |
| Dimensions | 219 × 276 × 15 mm · 612 g |
| Language | English |
| Editor | Atkinson, Lucy (University of Texas at Austin, USA) |
| Editor | Sheehan, Kim (University of Oregan, USA) |
