Marketing Graffiti: The Writing on the Wall - Saren, Mike (University of Leicester, UK.) - Books - Taylor & Francis Ltd - 9781138013339 - December 1, 2017
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Saren, Mike (University of Leicester, UK.)
Marketing Graffiti: The Writing on the Wall 2nd edition

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Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

304 pages, 40 colour illustrations, 35 colour line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2017
ISBN13 9781138013339
Publishers Taylor & Francis Ltd
Pages 354
Dimensions 189 × 246 × 17 mm   ·   754 g
Language English  

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