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The Active Consumer: Novelty and Surprise in Consumer Choice - Routledge Frontiers of Political Economy 1st edition
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The Active Consumer: Novelty and Surprise in Consumer Choice - Routledge Frontiers of Political Economy
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 8, 2014 |
| ISBN13 | 9781138007147 |
| Publishers | Taylor & Francis Ltd |
| Pages | 288 |
| Dimensions | 150 × 220 × 10 mm · 408 g |
| Language | English |
| Editor | Bianchi, Marina |
