Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies - Williams, Jr., Robert L. - Books - Palgrave Macmillan - 9781137394316 - March 25, 2017
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Williams, Jr., Robert L.
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies 1st ed. 2017 edition

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This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.

276 pages, 4 black & white illustrations, 52 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2017
ISBN13 9781137394316
Publishers Palgrave Macmillan
Pages 256
Dimensions 148 × 210 × 18 mm   ·   485 g
Language English  

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