Statistical Methods in Customer Relationship Management - Kumar, V. (Georgia State University, Atlanta) - Books - John Wiley & Sons Inc - 9781119993209 - September 24, 2012
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Kumar, V. (Georgia State University, Atlanta)
Statistical Methods in Customer Relationship Management

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.

286 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 24, 2012
ISBN13 9781119993209
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 153 × 237 × 19 mm   ·   498 g
Language English  

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