Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research - K Lopetcharat - Books - John Wiley & Sons Inc - 9781119712848 - October 27, 2022
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K Lopetcharat
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research 2nd edition

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500 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2022
ISBN13 9781119712848
Publishers John Wiley & Sons Inc
Pages 560
Dimensions 170 × 244 × 33 mm   ·   1.22 kg
Language English  
Editor Beckley, Jacqueline H. (The Understanding & Insight Group, LLC, NJ, USA)
Editor Lopetcharat, Kannapon (Nouveau Centric Co. Ltd. Bangkok, Thailand)
Editor Paredes, Dulce (Takasago International Corporation (USA), NJ, USA)

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