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No Small Change: Why Financial Services Needs A New Kind of Marketing Anthony Thomson
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No Small Change: Why Financial Services Needs A New Kind of Marketing
Anthony Thomson
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.
248 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 27, 2018 |
| ISBN13 | 9781119378037 |
| Publishers | John Wiley & Sons Inc |
| Pages | 320 |
| Dimensions | 237 × 162 × 25 mm · 598 g |
| Language | English |
