Managing Biotechnology: From Science to Market in the Digital Age - Francoise Simon - Books - John Wiley & Sons Inc - 9781119216179 - December 8, 2017
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Francoise Simon
Managing Biotechnology: From Science to Market in the Digital Age

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A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare.

312 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 8, 2017
ISBN13 9781119216179
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 228 × 155 × 16 mm   ·   500 g
Language English  

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