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Reframe The Marketplace: The Total Market Approach to Reaching the New Majority Jeffrey L. Bowman
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Jeffrey L. Bowman
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.
192 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 5, 2015 |
| ISBN13 | 9781119100256 |
| Publishers | John Wiley & Sons Inc |
| Pages | 192 |
| Dimensions | 237 × 164 × 21 mm · 362 g |