Spike your Brand ROI: How to Maximize Reputation and Get Results - ASAE / Jossey-Bass Series - Adele R. Cehrs - Books - John Wiley & Sons Inc - 9781118976661 - April 3, 2015
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Spike your Brand ROI: How to Maximize Reputation and Get Results - ASAE / Jossey-Bass Series 1st edition

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Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.


240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 3, 2015
ISBN13 9781118976661
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 238 × 161 × 23 mm   ·   436 g
Language English  

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