Service Management and Marketing: Managing the Service Profit Logic - Gronroos, Christian (Swedish School of Economics, Helsinki) - Books - John Wiley & Sons Inc - 9781118921449 - July 10, 2015
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Gronroos, Christian (Swedish School of Economics, Helsinki)
Service Management and Marketing: Managing the Service Profit Logic 4th edition

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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

536 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 10, 2015
ISBN13 9781118921449
Publishers John Wiley & Sons Inc
Pages 544
Dimensions 189 × 237 × 22 mm   ·   966 g
Language English  

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