Big Data Marketing: Engage Your Customers More Effectively and Drive Value - Lisa Arthur - Books - John Wiley & Sons Inc - 9781118733899 - October 7, 2013
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Lisa Arthur
Big Data Marketing: Engage Your Customers More Effectively and Drive Value

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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

208 pages, diagrams, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 7, 2013
ISBN13 9781118733899
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 161 × 234 × 19 mm   ·   385 g
Language English  

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