Laddering: Unlocking the Potential of Consumer Behavior - Eric V. Holtzclaw - Books - John Wiley & Sons Inc - 9781118566121 - July 15, 2013
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Eric V. Holtzclaw
Laddering: Unlocking the Potential of Consumer Behavior

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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 15, 2013
ISBN13 9781118566121
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 163 × 234 × 20 mm   ·   408 g
Language English  

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