The Olympic Games Effect: How Sports Marketing Builds Strong Brands - John A. Davis - Books - John Wiley & Sons Inc - 9781118171684 - March 20, 2012
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John A. Davis
The Olympic Games Effect: How Sports Marketing Builds Strong Brands 2nd edition

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Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC.

416 pages, ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 20, 2012
ISBN13 9781118171684
Publishers John Wiley & Sons Inc
Pages 416
Dimensions 230 × 153 × 30 mm   ·   566 g

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