Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis - Books - John Wiley & Sons Inc - 9781118153741 - February 11, 2013
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John A. Davis
Measuring Marketing: 110+ Key Metrics Every Marketer Needs 2nd edition

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A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 11, 2013
ISBN13 9781118153741
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 247 × 176 × 26 mm   ·   632 g

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