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International Business Strategy: Rethinking the Foundations of Global Corporate Success Verbeke, Alain (University of Calgary) 3 Revised edition
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International Business Strategy: Rethinking the Foundations of Global Corporate Success
Verbeke, Alain (University of Calgary)
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
675 pages, Worked examples or Exercises
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 23, 2021 |
| ISBN13 | 9781108738378 |
| Publishers | Cambridge University Press |
| Pages | 675 |
| Dimensions | 243 × 170 × 32 mm · 1 kg |
| Language | English |
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