Capital Letters: The Economics of Academic Bookselling - Elements in Publishing and Book Culture - J. M. Hawker - Books - Cambridge University Press - 9781108717236 - June 6, 2019
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J. M. Hawker
Capital Letters: The Economics of Academic Bookselling - Elements in Publishing and Book Culture

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Defines the academic bookshop, text, and market. Examines change drivers in worldwide markets. Draws on current research from commercial publishers and publishing interest groups. Includes quantitative and qualitative research data from academic booksellers. Argues that academic booksellers can lead a sustainable and equitable future for the academic text.

75 pages, Worked examples or Exercises; 5 Plates, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 6, 2019
ISBN13 9781108717236
Publishers Cambridge University Press
Pages 118
Dimensions 126 × 179 × 7 mm   ·   120 g
Language English  

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