Principles of Integrated Marketing Communications: An Evidence-based Approach - Ang, Lawrence (Macquarie University, Sydney) - Books - Cambridge University Press - 9781108703116 - February 23, 2021
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Ang, Lawrence (Macquarie University, Sydney)
Principles of Integrated Marketing Communications: An Evidence-based Approach 2 Revised edition

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This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 23, 2021
ISBN13 9781108703116
Publishers Cambridge University Press
Pages 528
Dimensions 255 × 198 × 24 mm   ·   1.05 kg
Language English  

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