Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers - Methodological Tools in the Social Sciences - Young, Clifford (Ipsos Public Affairs) - Books - Cambridge University Press - 9781108479554 - July 4, 2024
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Young, Clifford (Ipsos Public Affairs)
Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers - Methodological Tools in the Social Sciences

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This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

200 pages, Worked examples or Exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2024
ISBN13 9781108479554
Publishers Cambridge University Press
Pages 200
Dimensions 152 × 229 × 18 mm   ·   476 g

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