Scenario Thinking: A Historical Evolution of Strategic Foresight - Elements in Business Strategy - MacKay, R. Bradley (University of St Andrews, Scotland) - Books - Cambridge University Press - 9781108469005 - October 4, 2018
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MacKay, R. Bradley (University of St Andrews, Scotland)
Scenario Thinking: A Historical Evolution of Strategic Foresight - Elements in Business Strategy

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Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

75 pages, Worked examples or Exercises; 00 Printed music items; 00 Tables, unspecified; 00 Tables, c

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2018
ISBN13 9781108469005
Publishers Cambridge University Press
Pages 92
Dimensions 227 × 175 × 9 mm   ·   160 g
Language English  

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