The Art of Strategy: Sun Tzu, Michael Porter, and Beyond - Moon, Hwy-Chang (Seoul National University) - Books - Cambridge University Press - 9781108455800 - August 9, 2018
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Moon, Hwy-Chang (Seoul National University)
The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

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In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.

336 pages, 15 b/w illus. 7 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2018
ISBN13 9781108455800
Publishers Cambridge University Press
Pages 332
Dimensions 168 × 225 × 16 mm   ·   538 g
Language English  

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