Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise - Lopes, Teresa da Silva (University of Oxford) - Books - Cambridge University Press - 9781107669734 - September 26, 2013
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Lopes, Teresa da Silva (University of Oxford)
Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise

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Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

348 pages, 21 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2013
ISBN13 9781107669734
Publishers Cambridge University Press
Pages 348
Dimensions 154 × 230 × 23 mm   ·   514 g
Language English  

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