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Service Business Development: Strategies for Value Creation in Manufacturing Firms Fischer, Thomas (Universitat St Gallen, Switzerland)
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Service Business Development: Strategies for Value Creation in Manufacturing Firms
Fischer, Thomas (Universitat St Gallen, Switzerland)
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
320 pages, 61 b/w illus. 41 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 6, 2014 |
| ISBN13 | 9781107652071 |
| Publishers | Cambridge University Press |
| Pages | 320 |
| Dimensions | 154 × 230 × 23 mm · 498 g |
| Language | English |
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