Richard Wagner: Self-Promotion and the Making of a Brand - Vazsonyi, Nicholas (Professor of German and Comparative Literature, University of South Carolina) - Books - Cambridge University Press - 9781107404397 - May 10, 2012
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Vazsonyi, Nicholas (Professor of German and Comparative Literature, University of South Carolina)
Richard Wagner: Self-Promotion and the Making of a Brand

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This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

236 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 10, 2012
ISBN13 9781107404397
Publishers Cambridge University Press
Pages 236
Dimensions 190 × 247 × 15 mm   ·   440 g
Language English  

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