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The Reader's Brain: How Neuroscience Can Make You a Better Writer Douglas, Yellowlees (University of Florida)
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The Reader's Brain: How Neuroscience Can Make You a Better Writer
Douglas, Yellowlees (University of Florida)
The first comprehensive, science-based approach to writing, The Reader's Brain employs neuroscience, psychology, and psycholinguistics to provide easy-to-follow principles for writing clearly and effectively. The book provides students and professionals from any field with the tools to write highly readable documents - from papers to proposals.
Marc Notes: Includes bibliographical references and index. Brief Description: Drawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently. Table of Contents: 1. So much advice, so much lousy writing; 2. The new science of writing; 3. Choosing words and structuring sentence: the first C: clarity; 4. Putting sentences together: the second C: continuity; 5. Organizing paragraphs and documents: the third C: coherence; 6. Maximizing efficiency: the fourth C: concision; 7. Making music with words: the fifth C: cadence; Supplement: everything you ever wanted to know about grammar, punctuation, and usage and never learned." Review Citations:
Library Journal 08/01/2015 pg. 106 (EAN 9781107100398, Hardcover)
Contributor Bio: Douglas, Yellowlees Yellowlees Douglas is Associate Professor of Management Communication at the University of Florida.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 11, 2015 |
| ISBN13 | 9781107100398 |
| Publishers | Cambridge University Press |
| Genre | Aspects (Academic) > Psychological |
| Pages | 225 |
| Dimensions | 135 × 205 × 15 mm · 370 g |
| Language | English |
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