The Psychology of Innovation in Organizations - Cropley, David H. (University of South Australia) - Books - Cambridge University Press - 9781107088399 - July 22, 2015
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Cropley, David H. (University of South Australia)
The Psychology of Innovation in Organizations

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Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.

260 pages, 28 b/w illus. 30 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 22, 2015
ISBN13 9781107088399
Publishers Cambridge University Press
Pages 260
Dimensions 162 × 236 × 23 mm   ·   548 g
Language English  

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