Creating New Markets in the Digital Economy: Value and Worth - Ng, Irene C. L. (University of Warwick) - Books - Cambridge University Press - 9781107049352 - February 20, 2014
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Creating New Markets in the Digital Economy: Value and Worth

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Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.


256 pages, 62 b/w illus. 1 table

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 20, 2014
ISBN13 9781107049352
Publishers Cambridge University Press
Pages 260
Dimensions 153 × 237 × 20 mm   ·   528 g
Language English  

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