Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present - Cambridge Studies in the Emergence of Global Enterprise - Higgins, David M. (Newcastle University) - Books - Cambridge University Press - 9781107032675 - May 26, 2018
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Higgins, David M. (Newcastle University)
Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present - Cambridge Studies in the Emergence of Global Enterprise

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An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in …' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.

368 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 26, 2018
ISBN13 9781107032675
Publishers Cambridge University Press
Pages 344
Dimensions 163 × 235 × 23 mm   ·   598 g
Language English  

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