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The Competitive Advantage of Emerging Market Multinationals Peter J Williamson
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The Competitive Advantage of Emerging Market Multinationals
Peter J Williamson
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
374 pages, 21 b/w illus. 32 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 4, 2013 |
| ISBN13 | 9781107032552 |
| Publishers | Cambridge University Press |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 376 |
| Dimensions | 152 × 229 × 22 mm · 670 g |
| Language | English |
| Editor | Fleury, Afonso |
| Editor | Fleury, Maria Tereza Leme |
| Editor | Ramamurti, Ravi (Northeastern University, Boston) |
| Editor | Williamson, Peter J. (Judge Business School, Cambridge) |
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