The Psychology of Risk - Breakwell, Glynis M. (University of Bath) - Books - Cambridge University Press - 9781107017016 - September 18, 2014
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Breakwell, Glynis M. (University of Bath)
The Psychology of Risk 2 Revised edition

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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?

380 pages, 18 b/w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 18, 2014
ISBN13 9781107017016
Publishers Cambridge University Press
Pages 384
Dimensions 254 × 184 × 26 mm   ·   804 g
Language English  

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