Strategic Customer Management: Integrating Relationship Marketing and CRM - Payne, Adrian (Professor, University of New South Wales, Sydney) - Books - Cambridge University Press - 9781107014961 - March 28, 2013
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Payne, Adrian (Professor, University of New South Wales, Sydney)
Strategic Customer Management: Integrating Relationship Marketing and CRM

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The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

542 pages, 158 b/w illus. 4 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 28, 2013
ISBN13 9781107014961
Publishers Cambridge University Press
Pages 542
Dimensions 212 × 263 × 37 mm   ·   1.36 kg
Language English  

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