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Principles of Pricing: An Analytical Approach Vohra, Rakesh V. (Northwestern University, Illinois)
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Principles of Pricing: An Analytical Approach
Vohra, Rakesh V. (Northwestern University, Illinois)
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
262 pages, 24 b/w illus. 55 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 5, 2012 |
| ISBN13 | 9781107010659 |
| Publishers | Cambridge University Press |
| Pages | 262 |
| Dimensions | 160 × 232 × 19 mm · 526 g |
| Language | English |
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