Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!" - Routledge Research in the Creative and Cultural Industries - Miriam J. Johnson - Books - Taylor & Francis Ltd - 9781041208204 - April 29, 2026
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Miriam J. Johnson
Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!" - Routledge Research in the Creative and Cultural Industries

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This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2026
ISBN13 9781041208204
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 150 × 220 × 20 mm   ·   540 g

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