Mapping the Media-Marketing Ecology - Routledge Critical Advertising Studies - Hardy, Jonathan (University of East London, UK) - Books - Taylor & Francis Ltd - 9781041143758 - July 28, 2026
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Hardy, Jonathan (University of East London, UK)
Mapping the Media-Marketing Ecology - Routledge Critical Advertising Studies

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This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released July 28, 2026
ISBN13 9781041143758
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 150 × 220 × 20 mm   ·   371 g   (Weight (estimated))

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