Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events - Cornwell, T. Bettina (University of Oregon, USA) - Books - Taylor & Francis Ltd - 9781032941608 - May 1, 2025
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Cornwell, T. Bettina (University of Oregon, USA)
Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events 3rd edition

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Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2025
ISBN13 9781032941608
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 175 × 245 × 16 mm   ·   470 g
Language English  

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