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Conducting Social Marketing Research: A Practical Guide Lee, Nancy R. (University of Washington, USA)
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Conducting Social Marketing Research: A Practical Guide
Lee, Nancy R. (University of Washington, USA)
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 30, 2025 |
| ISBN13 | 9781032936116 |
| Publishers | Taylor & Francis Ltd |
| Pages | 134 |
| Dimensions | 143 × 222 × 15 mm · 278 g |
| Language | English |
