Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society - Tanusree Dutta - Books - Taylor & Francis Ltd - 9781032931258 - October 14, 2024
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Tanusree Dutta
Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society

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This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

86 pages, 2 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2024
ISBN13 9781032931258
Publishers Taylor & Francis Ltd
Pages 86
Dimensions 150 × 220 × 10 mm   ·   453 g

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