Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing - S M A Moin - Books - Taylor & Francis Ltd - 9781032689487 - May 22, 2026
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S M A Moin
Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing

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Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 22, 2026
ISBN13 9781032689487
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 150 × 220 × 10 mm   ·   370 g

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