Principles of Strategic Communication - Derina Holtzhausen - Books - Taylor & Francis Ltd - 9781032626284 - October 31, 2025
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Derina Holtzhausen
Principles of Strategic Communication 2nd edition

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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 31, 2025
ISBN13 9781032626284
Publishers Taylor & Francis Ltd
Pages 360
Dimensions 177 × 254 × 25 mm   ·   720 g
Language English  

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