The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781032340210 - June 13, 2022
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The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication

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Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

608 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2022
ISBN13 9781032340210
Publishers Taylor & Francis Ltd
Pages 608
Dimensions 150 × 220 × 10 mm   ·   1.10 kg
Language English  
Editor Estelami, Hooman
Editor Harrison, Tina

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