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The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication Robert Crawford
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The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication
Robert Crawford
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 18, 2025 |
| ISBN13 | 9781032272467 |
| Publishers | Taylor & Francis Ltd |
| Pages | 460 |
| Dimensions | 150 × 220 × 20 mm · 1 kg |
| Language | English |
| Editor | Crawford, Robert (RMIT, Australia) |
| Editor | Dickenson, Jackie (University of Melbourne, Australia) |
