The Routledge Companion to Contemporary Brand Management - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781032242392 - December 13, 2021
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The Routledge Companion to Contemporary Brand Management - Routledge Companions in Marketing, Advertising and Communication

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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

616 pages, 43 Illustrations, black and white; 43 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2021
ISBN13 9781032242392
Publishers Taylor & Francis Ltd
Pages 616
Dimensions 150 × 220 × 10 mm   ·   1.14 kg
Language English  
Editor Blankson, Charles
Editor Dall'Olmo Riley, Francesca
Editor Singh, Jaywant

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