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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture - Routledge Studies in the Fashion Industry Karin M. Ekstroem
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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture - Routledge Studies in the Fashion Industry
Karin M. Ekstroem
This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
272 pages, 2 Tables, black and white; 31 Halftones, black and white; 31 Illustrations, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 16, 2023 |
| ISBN13 | 9781032204802 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 235 × 155 × 18 mm · 408 g |
| Language | English |
| Editor | Ekstrom, Karin M. (University of Boras, Sweden) |
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