Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights - Braun, Sandra L. (Mount Royal University, Canada) - Books - Taylor & Francis Ltd - 9781032175249 - September 30, 2021
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Braun, Sandra L. (Mount Royal University, Canada)
Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights

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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

80 pages, 1 Illustrations, black and white; 1 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2021
ISBN13 9781032175249
Publishers Taylor & Francis Ltd
Pages 80
Dimensions 150 × 220 × 10 mm   ·   150 g
Language English  

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